Rewarding excellence in drinks worldwide.
The IWSC has spent the past 53 years rewarding ‘excellence in drinks worldwide, ensuring recognition for the very best spirits and wines’. It has, in that time, become an extremely prestigious body in the drinks industry. Attended every year by experts from all over the world, its reputation precedes it.
We were, therefore, delighted to sponsor this year’s design awards.
Judging the event
As part of our sponsorship, Helen Stephens (our creative director) has been responsible for judging this year’s entries.
Helen spoke to the IWSC back at the start of August about the partnership: “Across our 3+ decades of graphic and interior design experience, we have always held a high level of specialist interest and passion for the wine and spirits design sector and for the hotel, hospitality and bar creation industry. Given our extensive, multi-award winning experience in all of these areas, we’re confident that we know top quality work whenever we see it. We are therefore honoured to take on the role of Headline Sponsor of the prestigious International Wine & Spirit Competition [Design Awards] and are very much looking forward to being inspired by the sectoral leaders and pioneers and their entered work to all categories.”
The IWSC has announced the winners over on its Instagram page last month and this Thursday, 29th September, the IWSC will be opening the doors of the iconic Roundhouse in Camden, London, to welcome guests from across the industry to celebrate these amazing entrants at its Awards Dinner & Industry Celebration!
In addition to sponsoring the awards and providing one of our own to judge the event, we also created a custom printed waiter’s knife and corkscrew for the awards dinner goodie bags, for those attending the celebration. These pieces will only be available to those attending the event on 29th September 29th, a little reminder to those attending the Roundhouse of Absolute’s ability to uncork the superpower in their brand!
We are always extremely excited whenever we enter into a new partnership or start working with new people, and being involved in these awards is absolutely no different. To have our name appearing alongside such a prestigious and recognised organisation is a great honour, and we are looking forward to the celebration evening this Thursday!