A BIGGER SPLASH
Creative thinking lands dairy on the shelves of the four major supermarkets
To help transform Cornwall’s third largest dairy processor into a player of national scale, available in all four major supermarkets. Trewithen wanted our help to create a fresh, vibrant proposition which would, simultaneously, be both a serious proposition to supermarkets and a brand for customers to engage with and follow.
We researched everything: company, products, brand, customers and the attitudes of buyers. Everything changed. We created a new brand identity, tone of voice and a styling, with strong colours and clear packaging, which emphasised Cornwall and care for the cows while offering the chance to tell lots of stories, on social media and supporting merchandise.
As instant as they were dramatic. All four supermarkets started to sell Trewithen’s products. The dairy added £12m to its sales in less than a year and, overall, saw its products on sale in 30% more places than before. Hundreds of new hospitality and retail customers in the south-west were added and the brand keeps growing, justifying the Design Effectiveness award Absolute won for the rebrand, as well as the accolade of being The Grocer magazine’s UK SME Brand of the Year.