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SAPIENCE HR

Brand  |  Print  |  Signage

Ambition

Sue Hook had to make herself redundant from a board-level position in 2007 and so, having realised HR was under-valued in Cornwall, founded Sapience the same year. Sue saw a rise over the next six years in local start-up HR companies, coupled with the ‘big boys’ offering packages to business nationally; she needed to stand out from the crowd.

Along with their PR agency, Absolute thoroughly reviewed products, brand, business journey and customer attitudes. Clients weren’t aware of all Sapience’s services, and, like most businesses, used HR reactively. Sapience saw an opportunity to change business culture from just ‘cure’ to ‘prevention’. Sue Hook had to make herself redundant from a board-level position in 2007 and so, having realised HR was under-valued in Cornwall, founded Sapience the same year.

Sue saw a rise over the next six years in local start-up HR companies, coupled with the ‘big boys’ offering packages to business nationally; she needed to stand out from the crowd. Along with their PR agency, Absolute thoroughly reviewed products, brand, business journey and customer attitudes. Clients weren’t aware of all Sapience’s services, and, like most businesses, used HR reactively. Sapience saw an opportunity to change business culture from just ‘cure’ to ‘prevention’.

This was the focus of their rise. Sapience would move from ‘day-to-day’, ‘emergency’ HR to offer proactive mentoring and human resources programmes to ambitious businesses.

SOLUTION

Absolute brought together brand styling and tone of voice. A new colour palette and brand ethos along with a strapline – Empowering People, Unleashing Success – gave the company a focus and helped them stand out.

Communication is key in consultancy: tone of voice and copy led the rebrand and engaged with the business community.

RESULTS

Impact was instant. In ten months, turnover rose by 45%, new clients by 24%, existing client spend by 22%. Website visits rose 27% and are far outstripping local competitors. The company has added another team member, increasing their size by a third.

Their design investment has seen an empowered, motivated team and an increase in sales locally. It has re-energised the founder, becoming almost an autonomous, self-sufficient helper in itself, while boosting the business’s growth. The rebrand also gave the business a platform from which to sell their intellectual property online, as well as developing clear work streams for clients.

The new brand is winning new clients and Sapience is on course to meet and exceed all its objectives.

This project won a national Design Effectiveness award in 2017.