CREATIVITY + COLLABORATION = SOLD OUT
How Absolute’s team of architects, interior and brand designers
show their value
The original drawing board: blank piece of paper, vacant land. How to combine the creation of a new, high-end seaside development, simultaneously, with brand style and voice sufficiently engaging and experiential to market it successfully. While developing the apartments’ layouts to maximise use of space, we’d also have to achieve high-quality interior design CGIs to sell the concept.
We gave the project a name, brand identity and tone of voice which were all at the core of a marketing campaign, site hoardings and brochure. This was all successfully executed in close collaboration with the interior design team. Their involvement meant customers enjoyed an enhanced experience as the team was able to offer a range of furniture packages to interested buyers.
The buzz our campaign generated ensured we were receiving enquiries before the project even began. This momentum never slowed: 75% of the development had been reserved three weeks after its launch, it was sold out after six, at prices 25% above pre-sale estimates. The work of the interiors team in selling furniture packages to buyers significantly boosted revenue streams too.