FINER DINING, DOUBLE THE BUSINESS

How an aligned interior & brand enhanced this fine dining restaurant

AMBITION

This reimagining and enhancing of the customer experience began with a redesign of the interior, in order to give more covers, a new layout and kitchen, as well as a bar servery. This was a question of form matching function, as we wanted to align the needs of the diner (a more enjoyable and comfortable space) with those of staff (a better and easier environment in which they could work more effectively).

SOLUTION

We redefined the interior’s design and seating, as well as creating new waiter stations to aid staff serving. The space’s flexibility and versatility were boosted by a new bar servery which doubles as a breakfast buffet. The restaurant also features a new fine wine store and display.

RESULTS

Business value doubled over an eight-year period, from £3m to £6m. Feedback – both from diners and via rave reviews in the
Food & Beverage press – was very encouraging and overall bookings rose by 20%.

1%

INCREASE IN
BOOKINGS
FOLLOWING THE
INTERIOR REFURB

THE QUEENSBERRY HOTEL’S BUSINESS
VALUE DOUBLED IN EIGHT YEARS
FROM £3M TO £6M

‘‘ABSOLUTE REALLY GOT UNDER OUR SKIN
TO REPOSITION AND REFRESH EVERY VITAL
ELEMENT WITHIN OUR BRAND ARMOURY’’

Laurence Beere, The Queensberry Hotel, Owner & MD