FIFTEEN

SORRY WE’RE FULL TONIGHT

A global brand’s most successful location

AMBITION

The challenge was to transplant what was seen as a purely urban brand, Jamie Oliver, into a seaside location. At the same time we’d have to exploit and balance the fine-dining / beach-hut contrast, while also using the space as an opportunity to build a merchandising offering: a place for diners to buy not just seasonal ‘souvenirs’ but also Jamie Oliver food products.

SOLUTION

Crisp white Corian table-tops created a ‘fine dining’ feel,  but, with a feature curved bar, we also managed to instil a more casual, antipasti dining area for walk-ins. A private dining space, inspired by Jamie Oliver, is called ‘The Garage’. These measures, in line with 11 years of continually re-imagining and redeveloping menu styling campaigns which roll out to merchandise items, have delivered a consistently enhanced customer experience.

RESULTS

These are clear to see. In spite of its relative geographic remoteness (especially compared with its big-city locations) visitors are often surprised to see the restaurant rammed for lunch on, for example, a wet November weekday. It’s still the brand’s most successful location, after 11 years and, in 2013, its merchandise area was doubled in size to cope with demand.

11

YEARS OF CONSISTENTLY
ENHANCED CUSTOMER EXPERIENCE

THE BRANDS MOST SUCCESSFUL LOCATION

‘‘TOTALLY LOVE IT’’

Jamie Oliver