COLLABORATIVE WORKING

Creating brand experiences for places and spaces

WHO WE WORK WITH

Where to go and what to do – with or without a family – has never been a more competitive market. Flamingo Marketing specialise in providing marketing support for visitor attractions and leisure projects, and have a long track record of achieving highly-effective, measurable results. Our partnership with Flamingo goes back 20 years, during which time we’ve helped them to transform the fortunes of many visitor attractions, via namings, brand identity, online and offline communications, wayfinding, maps, advertising, etc.

MORE THAN A DAY OUT

The bar is set higher by the year. An attraction might once have been judged solely on ease of parking, fun to be had and quality of food, but now the visitor experience begins when they search online, browse social media and read reviews. And even if these facets are all an engaging part of the brand experience, the destination itself then has to live up to the virtual billing. Every step the visitor takes needs to be considered: what is their experience like? How is the attraction looking and making them feel? Is it easy to navigate? Do the people who work there make it as welcoming at the advertising?

MEASURABLE RESULTS

Whether we’re helping existing attractions rethink their brand, being their at the start of a new venture, taking a detached, strategic view of a destination to suggest new strategies, our input, alongside Flamingo’s, demonstrably works. Visitor numbers are easily measured, and visitor opinions easily tracked: when the trajectory is upwards and the content positive, the conclusion is clear.

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YEAR COLLABORATIVE RELATIONSHIP IN DESTINATION AND ATTRACTION EXPERIENCE DESIGN

HELPING DESTINATIONS RETHINK THEIR BRAND

‘‘TOTALLY LOVE IT’’

– Jamie Oliver