YOU WON’T FEEL A THING

Smiles all round for the transformation of a popular practice

AMBITION

This long-standing and well-liked local NHS dentistry practice wanted to reposition itself and move into the private dentistry sector. Part of the transformation would be to develop a hard-wearing but comfortable, welcoming and calm ‘hospitality’-style experience for patients. At the same time, they wanted to offer more preventive treatments as well as
curing problems.

SOLUTION

We created a new brand identity and tone of voice, both of which helped the practice reposition itself. Alongside this work we transformed and replanned the physical space to improve the experience for staff as well as patients. The growth in private patient numbers was supported by new marketing material which reflected the transformed brand and interiors.

RESULTS

The transition to private practice was smooth and painless, so much so that the practice owner, Andy Taylor, saw all of his clients immediately change from public to private.

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