Relax, this won’t hurt a bit …

Relax, this won’t hurt a bit …

… In fact, it might be the best thing you’ve ever done. You might imagine dentists don’t have to worry about brand, design, customer experience and the like (we’ve all got teeth, they all need fixing at some point, right?) but you’d actually be wrong. It’s tough out...
BTW and FYI, it’s DBA time. Again.

BTW and FYI, it’s DBA time. Again.

Just to recap, then: we do know we’re shortlisted, so we’re definitely taking home a (nother) Design Effectiveness Award from March’s ceremony. What we don’t know is whether it’ll be Bronze, Silver or Gold (one of which we won last year for our work with The Cornish...
Twenty-HOW-long? Nineteen-ninety-WHAT?

Twenty-HOW-long? Nineteen-ninety-WHAT?

25 years. 1991. Happy Absolute Birthday to us. I won’t say it all seemed so simple then, it probably never did, but did I have any clue what the next 25 years might look like? I did not. Nor, I guess, did any of us. In July 1991, I’m there in my box-room,...
Absolutely FABulous Friday

Absolutely FABulous Friday

Absolute’s Creative Director Helen here – I just wanted to update you on some the exciting happenings in and around our Cornish studio as we fire through a tonne of awesome work for our amazing clients. Firstly we are absolutely over the moon to say that,...
Our Kind of Day!

Our Kind of Day!

Tomorrow is National Packaging Design Day (yes, it’s an actual day), and to celebrate, we’re pulling together some of our favourite packaging projects, some designed by Absolute, and some we admire from around the world. We do feel pretty qualified on this subject –...
What the judges had to say…

What the judges had to say…

The DBA Design Effectiveness Awards are one of the most sought after design prizes in the world. Why? Because they provide solid and compelling proof of the impact design can have on business success and demonstrate on a multitude of levels, why design is a sound...